Following the success of the FIFA World Cup Qatar 2022, Qatar Airways solidifies its position in the global sporting arena by becoming the Global Partner and Official Airline of Formula 1 until the end of the 2027 season. To mark this significant partnership, Qatar Airways hosted a thrilling event at Doha’s Lusail Boulevard, featuring F1, rally, drift cars, a MotoGP bike, and a live performance by Akon. QVision Productions, led by CEO Sharif Hashisho, undertook the task of delivering an impressive and original event. The festivities, split into four main segments across a 1.5km footprint, included a welcome reception, a Formula 1 partnership launch with a spectacular multimedia show, and various motorsport displays.

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